Netconcepts was acquired by/merged with Covario in January 2010. After years at Newell (Newell Office Products, Levolor Home Fashions), M&As weren’t new to me, but this was the first time I was on the other side of the fence. Fortunately, it brought more opportunities and experiences working with even bigger, global brands while further branching outside the ecommerce niche that was Netconcept’s core niche.
Covario led to new opportunities to extend beyond SEO consulting to also managing the Midwest team of SEO consultants. From there I found myself stepping into a product management position and helping to launch Rio SEO, the software-focused “division” of Covario.
- Senior Search Consultant
- Senior Manager, SEO
- Director, Product Management